FOR IMMEDIATE RELEASE
Twofish Unveils EasyElements™, an Application Toolkit that Simplifies Analyzing and Monetizing Virtual Economies
First-of-its-Kind Analytics Framework Gives Actionable Insight into Virtual Economies
Palo Alto, Ca. — May 20, 2009 — Twofish, the only virtual economy data platform that harnesses powerful post-purchase intelligence, today announced Twofish EasyElements™, an application toolkit that makes it even easier to set up virtual marketplaces in social networks, online games, and virtual worlds. The EasyElements application tools provide unparalleled ease-of-use, while still giving customers access to the Twofish Elements data model. Just like enterprise partners, EasyElements users have access to their data in both a custom Google Analytics integration and the more comprehensive Elements Analytics framework.
Twofish Elements goes beyond obvious conversion metrics with the most extensive reporting and analytics tools available. Customers can maximize revenues and engagement by testing and refining their pricing, currency exchange rates and content pipeline decisions.
The EasyElements application toolkit takes the most popular virtual economy features and makes them simple enough to turn on in hours.
“The EasyElements application tools give developers a fast, simple integration for their first and most pressing pain points when launching online virtual economies,” said Lisa Rutherford, president of Twofish. “Creating the right payment infrastructure is often the first focus of developers today, and we’re happy to show how currency creation and robust post-purchase reporting go hand in hand to create a viable long-term virtual economy.”
The first tool in EasyElements, the Twofish CurrencyStarter, gives developers everything they need to turn on, sell and track their virtual currencies and includes:
Customizable Currency & Payments
- Skinnable and embeddable client-side html and Flash code
- Support across all platforms (social networks, proprietary websites...) for multiple branded currencies
- Country-specific, editable foreign exchange rates and offers
- The right combination of payment options
Ease & Security
- In-application checkout
- One-click purchasing
- PCI compliant
Flexible, Advanced Reporting and Analytics
- E-Commerce reports integrated into Google Analytics
- Access to the comprehensive Elements Analytics framework
Sign up to hear about upcoming EasyElements releases at http://www.twofish.com/developers/.
Actionable Virtual Economy Analytics
Twofish is also rolling out an upgraded version of its Elements Analytics framework. This best-in-class data analysis platform includes:
- Complete sales, currency, catalog, and user data
- Actionable intelligence on item lifecycle, user engagement, macro and microeconomic conditions, and more
- Flexible and customizable data mining and visualization
- Flexible tagging system and customizable data correlation options
Elements Analytics is provided for free with all Elements and EasyElements integrations.
About Twofish:
Twofish Elements is the only virtual economy data platform that harnesses powerful post-purchase intelligence to manage virtual economies for leading social, gaming, and entertainment experiences. The EasyElements application toolkit lets developers quickly launch a virtual economy, while still leveraging the scalability and security of the core Elements platform. Based in Palo Alto, California, Twofish is led by a team with world-class expertise in consumer internet, electronic payments, and economic research, and is funded by Rustic Canyon, Triplepoint, and Venrock.
For more information, log onto www.Twofish.com, blog.Twofish.com
Media Contact
Vanessa Camones and Jennifer Lankford, theMIX agency for Twofish
twofish@themixagency.com
415 - 829- 7902
Twofish, the Twofish Logo and Twofish Elements are trademarks and or registered trademarks of Twofish, Inc. All other trademarks and product names are the property of their respective companies.